Brighton Festival Fringe is delighted to announce that Michael Bedingfield, former Chief Executive of South East Tourism, is joining the Fringe as its new Director.
Michael has previously worked as Marketing Director at VisitBritain, Britain’s national tourist board, and as Head of Brand Marketing at P&O Cruises.
Michael said: “I am delighted and excited to be joining the Brighton Festival Fringe, heading up the team responsible for running the world’s third largest fringe festival.
“The Brighton Festival Fringe is an incredibly important platform for performers from all over the world and is a major driver for tourism and economic development for Brighton. The really special thing about the Brighton Festival Fringe is the access to so many cultural opportunities it brings for the residents of Brighton, as well as the many thousands of visitors to our city each May. I am looking forward to building on its strengths and ensuring the Brighton Festival Fringe is renowned as a world class festival.”
Originally from Hove, Michael was educated at Hove County Grammar School and has been involved in arts organisation in the city for years, as a trustee of Brighton Dome and Festival Limited and of online arts and culture resource Culture24.
Heather James, Chair of the Fringe Board, said: “Michael brings a wealth of experience and contacts to this role. We know his leadership will help raise the Fringe’s profile nationally and internationally, cementing Brighton Festival Fringe’s reputation as one of the world’s leading Fringe festivals.”
Brighton Festival Fringe is the third largest Fringe festival in the world and the largest in England. In 2010 the programme featured 665 events in 200 venues across the city and saw 172,000 attendances throughout May.